Logo for Queen Elizabeth Cathedral with the text "Queen Elizabeth Cathedral" and "Bournemouth—Christchurch—Poole" underneath.

Cultural Compact

Visualising a cultural strategy for Bournemouth, Christchurch and Poole (BCP).


THE CLIENT

The Compact is made up of several different organisations who all have a stake in culture across BCP from cultural venues to educational and business organisations. 

This project originally sat within BCP Council, who is still a key partner in the Compact, but now is hosted by Arts University Bournemouth. Together they are shaping a thriving and inclusive future for the creative sector in BCP.


THE CHALLENGE

The Compact required a standalone brand identity and visual toolkit that would formalise their dynamic plan and reflect the vibrancy of the vision. The look and feel needed to feel like something new - a new movement - fresh energy and creative enthusiasm. It needed to be dynamic and forward-thinking.

Beyond the core brand, the document itself needed to be digital only and extremely easy to digest, share and understand. Inclusion, diversity, equality and accessibility needed to be prioritised in both the creation and delivery of the strategy.

Application

Core branding, dynamic digital document and animation

Stand out

Brand identity

Further Links

Website

A teal background with subtle gradient shading.

THE SOLUTION

L&F created a stencil “building-block” brand identity, reflecting the coming together of skills, knowledge and experience. These block shapes could then expand out into a more visual, illustrative look and feel, branding the document subtly and making it feel more graphic. These shapes could also be used as cropping device for the many artist images.

A broad colour palette was introduced, and a set of highly legible fonts implemented, to ensure clarity across all comms both in print and digitally.

Tablet screen displaying a cultural strategy document for Bournemouth Christchurch, with large text 'CULTURAL STRATEGY' and logos for BCP and Cultural Compact
A teal background with a small, centered, black circle.
Table of contents for a cultural strategy document with a photo of a street performer or performer in costume on the right side.
Page from a cultural strategy document discussing Bournemouth, Christchurch, and Poole, featuring text and two images: one of a festival with people in traditional attire and another of a beach scene at Southbourne Beach, Bournemouth.
Page from a document, titled "Cultural Strategy," discussing the "Cultural Compact" in Bournemouth, Christchurch, and Poole. It features icons and descriptions for terms like Broker, Enabler, Champion, Connector, Incubator, and Booster, outlining their roles in supporting a vibrant cultural and creative economy.
A colorful infographic displaying the economic and cultural statistics for a region, including population, visitor numbers, jobs created in digital tech, and attendance at events.
Person holding a tablet displaying a graphic with the text 'Cultural Strategy' and an image of a city at night with illuminated buildings and streets.

WHAT WE DELIVERED

L&F delivered within six weeks a full brand identity and toolkit, along with a 43-page digital strategy document. The document had a strong sense of brand and playful framework, utilising a plethora of project imagery.

As a dynamic PDF, the document could easily be hosted online and be shared. It contained navigation and external links, allowing the user to easily skip through the document and reach areas of particular interest.

Cover page of a report titled 'A Cultural Strategy for Bournemouth Christchurch Poole 2023-32' with geometric shapes including a purple rectangle, a dark green square with a white diagonal line, and a yellow circle.
Diagram showing three development goals: Talent, Infrastructure, and Place, each represented by semi-circular shapes with descriptions for each goal.
A page from a document outlining 'Cultural Goals' with the heading 'Talent Framework by 2025: Amplifying our Voice'. It discusses embracing creative education, developing a skilled workforce, and enabling cultural participation, including a table about establishing a stakeholder bank and digital skills hub.
Celebration at World of Love Festival with people dressed in traditional Ukrainian clothing, some wearing flower crowns, outdoors on a sunny day.
A page from a report or book discussing cultural goals, with a focus on infrastructure framework, actions, outputs, and outcomes, including establishing cultural support and developing a film office function.
Black and white logo with the words 'I love cats' and a paw print.

L&F combine solid branding design and creative direction with a calm and friendly competence that makes the team a pleasure to deal with. We were able hit the ground running with this project, realising it in a relatively short period of time. What L&F created was absolutely on point, allowing all partners to buy-in instantly. We have received huge praise for the document and we are incredibly proud of it.

Morag Wood
Culture Communications Collective