Close-up of a colourful abstract digital artwork with shades of purple, orange, and black.

Warm Welcome

Documenting the impact of community spaces made by and for everyone.

THE CHALLENGE

The Warm Welcome Campaign is beginning a new chapter. What started as a crisis response to keep people warm through the winter of 2022 has blossomed into a movement to reconnect individuals and communities across the UK all year round.

The Warm Welcome Campaign and local spaces have created what former Prime Minister, Gordon Brown calls a ‘Chain of Hope.’ Warm Welcome Spaces are places full of human warmth, belonging, connection and hope.

We were tasked with evolving the Warm Welcome brand, documenting it’s impact and producing comms that will take them into this new era.

Application

Printed literature
Event Branding
Digital graphics

Stand out

Chuchworks Summit

Further Links

Website
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Facebook
Linkedin

Group of five women and one man standing in front of a colorful sign reading 'Warm Welcome Spaces' with a friendly message about the space being safe for talking with others. The background shows a community center setting with additional people seated and engaging in activities.

THE SOLUTION

Consistency and clarity. Warm welcome was built on solid brand foundations however over several years of reactionary responses to communications, involving a range of different creative suppliers led to a slip in consistency and clarity. Through producing key printed communications, such as the annual impact report, we cemented the brand for years to come.

We have a strong relationship with the Warm Welcome marketing team, and it’s parent brand, Good Faith Partnership – we hold a creative consultancy role as well as producing output to ensure the brand is always displayed in an appropriate fashion. The strength of this relationship is key to achieving clarity. We are often invited to be part of project planning meetings to ensure brand strength is at the forefront of everyone’s mind.

Logo design
Two men smiling and looking at a smartphone at a social event with a banner reading 'Warm Welcome Spaces' with colorful hands above the text.
Three men having a conversation in a room with large windows and a colorful banner that reads 'Warm Welcome Spaces' in the background.

“By harnessing this potential, Warm Welcome now has the opportunity to start to change the culture of this country, beginning to turn the tide on both poverty and isolation and connecting individuals and communities.”

Right Honourable Gordon Brown
Former Prime Minister

A smiling woman with glasses sitting on a red leather couch, with a colorful balloon display and a sign that reads "Warm Welcome Spaces" behind her.
Red surface with metallic edges.

WHAT WE DELIVERED

Day-to-day public facing comms such as leaflets, brochures and banners were quickly reviewed as part of a brand audit and, where required, designs were refreshed, breathing life into the organisation.

The annual impact report represented a substantial document that simply wasn’t hitting the mark. It was redesigned and made far more visual. The use of infographics and iconography helped communicate the impact of the charity. Due to the success of this document, smaller snapshot leaflet were also created, allowing the audience at all levels to understand the impact of this great charity.

A man in a dark suit and a woman in a pink cardigan posing together in front of a banner that reads 'Warm Welcome Spaces.' The banner features images of people and a QR code. The woman is smiling, and the man has his hands clasped in front of him.
A black and white line drawing of a bearded man wearing glasses, a cap, and a bandana, with a serious expression, set against a plain background.

L&F are invaluable to our organization; they truly understand how charities function. Unlike many other agencies they didn’t look to reinvent the wheel each time, they rather look to evolve our communications to ensure we achieve a maximum return on investment and a significant impact. We are often complemented on our printed and digital communications and that is credit to them.

Lucy Rouse
Communications Manager,
Warm Welcome Spaces