Recurrent logo with a cross symbol and the word 'Recurrent' in bold black and white text.

Recipero

Branding a pioneering, UK-based data intelligence organisation.

THE CLIENT

Recipero is a privately owned UK tech company working at the intersection of identity, ownership, and data. Since 1999, they've been developing device-led intelligence solutions that help reduce crime, prevent fraud, and support safer, more informed decision-making across the world’s mobile device and valued article markets.

From trade-ins and insurance claims to loss reports and police investigations, Receipero technology underpins millions of real-world decisions every year. Whether through direct platforms or integrated APIs, their technical services support law enforcement, wireless networks, insurers, recyclers, retailers, and the public.

THE CHALLENGE

Data intelligence can be perceived to be incredibly technical, complex and generally hard to understand. Visually, this industry is challenging to represent and hard for the audience to understand and engage with. The current Recipero brand offered little in terms of personality and showed little regarding the people and experiences behind the technology. Our challenge was to rebrand this organisation in such a way that it felt established and iconic, yet relatable and approachable. We needed to humanise the offering and service.

A key consideration was the evolution of the brand rather than revolution. The new brand shouldn’t feel like a new start-up or even a company under new ownership; what we needed to deliver was “next generation” Recipero.

Application

Brand identity
Guidelines

Stand out

Messaging

Further Links

Website
Instagram
Linkedin

Recipero identity

THE SOLUTION

We decided to retain the previous Recipero brand colour but beyond that delivered a completely new typographic brand identity and visual language. The the new brand is big, bold and typographic, exploring a more accessible tone of voice. The strapline “Data Driven Defence” encapsulates everything that Recipero is and does and sets the platform for the new brand voice.

An iconic R was created to represent data flow and communication. This new brand symbol offered the opportunity to explore a whole new way of displaying information and imagery graphically. Simple, easy to apply, yet dynamic and modern. The new graphic shape can also be used as a cropping device for images as well as displaying it in outline (frame) form, helping to highlight elements like a viewfinder.

The new approach to imagery was fundamental to the success of this project. Recipero needed to be relatable and believable. Their audience needed to see themselves and their experiences within Recipero communications. Recipero also needed to be clearly UK-based. Whilst utlising a new approach to stock imagery, exploring UK-based foundries, we also commissioned bespoke case study photography to set the platform for the future visually.

Three teens using smartphones and a smartwatch, one standing with headphones around neck, another leaning against a red wall, all engaged with their devices
A digital illustration showing a smartphone with holographic bar graphs and data points emerging above it, glowing in blue tones. The text 'Data Driven Defence' is overlaid on the image.
A promotional display for Recipero, a company specializing in crime and fraud intelligence solutions for mobile device communities. The display features the Recipero logo, website, and the tagline 'Data Driven Defence,' along with a smiling woman talking on her phone and several smaller images of people, technology, and security scenes.
A young woman in a floral shirt looking at her phone outside in an alleyway with buildings on either side, with Recipero branding and the text 'Data-Driven Defence for your devices & valuables.'

Brand platform

Distilling the Recipero offer was fundamental to the impact of this brand. Their strapline provides an engaging, all-encompassing summary of what they do.

As part of the process we also reviewed the complete brand platform covering purpose, positioning, values, and voice.

Red cover of a brand identity guide for Recipero, dated September 2025, Version 1.
Red background with white text that says "Brand Assets" and a small logo in the bottom right corner.
Image showing brand assets color palette with sections for primary and secondary swatches. The primary switch includes red, white, and black, with detailed color codes. The secondary swatch features blue, purple, pink, and orange, each with specified color codes.
An image displaying different font weights of the DM Sans typeface, including Regular, Medium, Semibold, with a red background and black and white text.
A brand identity guide with data shapes, including abstract colorful and tech-related images, and a red block of text stating 'The leader in crime and fraud intelligence solutions for the world's mobile device communities.'
Collage of people using smartphones and devices in various settings, including a woman looking at her phone, a young man in a plaid shirt, a woman with glasses, a woman taking photos, colorful app icons on a phone, a close-up of a hand holding a phone, a person holding a stylus, and a group of women smiling.
Red background with white text that reads 'Applications' and a small logo in the bottom right corner.
A collage featuring the Recipero logo, a woman using a tablet, and a woman in an urban setting holding a device, with text emphasizing data-driven defense.
Business cards for Recipero with red and white branding, displaying contact information and the phrase 'Data Driven Defence'.

WHAT WE DELIVERED

Our brief was to deliver a new brand identity, graphic system and brand platform, setting Recipero up for the future. Recipero have a knowledgeable and skillful in-house team who are able to create day-to-day communications both in print and online.

We delivered a comprehensive brand guidelines that, whilst offering guidance also inspires the in-house team to further develop the brand for years to come.

We continue our role as brand guardians and offer strategic advice and guidance for key deliverables and projects. We are incredibly proud and invested in the new brand and regularly offer free consultations with the Recipero team to ensure that the brand doesn’t stagnate and evolves in the right manner.

Red Recipro brochure with a woman talking on her phone, wearing glasses, a white sleeveless shirt, and gray pants, smiling and looking to the side.
Three tablet screens displaying promotional content for Recipero with the title 'Data Driven Defence,' featuring images of people using mobile devices and technology in various settings.
Quotation marks on a yellow background

Andy and the wider L&F team are a delight to work with. They ask intelligent questions and aren’t afraid to challenge us and to be challenged in return. What they delivered within the timeframe and budget exceeded our expectations. The brand they delivered, and the supporting brand guidelines, is extremely comprehensive and the Recipero team just love working with it. We always know they are on the end of the phone should we have any questions, and we regularly check-in to ensure the Recipero brand continues on the right path. The feedback from our clients to date has been extremely positive. Thank you.

Allister Beech
Head of UX and Marketing Design, Recipero

Recognition

Matt Jolly
Phill Southgate

Image credits

Getty
Chris Boulton Photography