Life Cycles & Landscapes
Documenting an ambitious landscape art project that invites audiences to think about movement and migration.
THE CLIENT
Life Cycles & Landscapes is a three–year landscape art project which had a major commission – Wayfaring – at its heart. It was a journey of exploration, inspired by the present landscape and ancient routes of the Icknield Way, which runs from North Norfolk (and possibly the Frisian Islands of the Netherlands) to the Dorset Coast and has existed since pre–Roman times. Journeying along these routes, artists And Now: created a series of artworks inviting audiences to think about movement and migration – how we arrive at, understand, inhabit and leave a space.
THE CHALLENGE
L&F Creative were commissioned by both the arts producer (Activate Performing Arts) and the artist (And Now:) brand this project, bring it to life and produce a long-lasting 36 page printed document to support it.
Wayfaring
This project took place at a series of locations: those in the UK were all within an Area of Outstanding Natural Beauty – the sites speak of the opportunities and tensions present in the countryside today. The route surfed the leading edge of the chalk geology along the interwoven trackways and paths that connect the many archaeological and historic sites.
WHAT WE DELIVERED
We produced an A4 landscape, 36 page, Half-Canadian bound, printed document, including a collection of essays, maps and timelines.
The document was carefully crafted with no stone left unturned. The document was finished to a high standard, including a textured coating applied to the logotype on the cover. This effect was designed to reflect the chalk landscape in which the art project took place.
A conscious effort was made to source recyclable materials and print techniques to ensure a minimal carbon footprint.
Really well done. We really enjoyed working with you all on this and can instantly see what a lot of hard work achieves. The final printed product looks and feels great. It represents a lot of heartfelt work which so deserved the dedicated care that you have generously shown. You listened, understood, challenged and communicated everything brilliantly. Thank you.
Mandy Dike
Artist, And Now:
Where next? Activate Performing Arts | Inside Out Dorset | Cultural Compact BCP