Volunteering Matters
Setting out a vision for volunteering and designing a set of principles for a diverse, innovative, sustainable, ambitious and person-centred future for volunteering in England.
THE CLIENT
Volunteering Matters bring people together to overcome some of society’s most complex issues through the power of volunteering. Their work builds stronger communities and enables everyone to thrive. They collaborate with local and national partners, turning knowledge and energy into action and progress.
THE CHALLENGE
Volunteering Matters needed to breathe fresh energy into their printed and digital communications – an energy that reflected their new, dynamic five year strategy, targeting a wider audience. The brand needed to evolve and complex infographics needed to be displayed in an engaging manner that would suit both print and larger displays.
THE SOLUTION
This was a case of evolution rather than revolution. We reviewed the brand and quickly identified some strong foundations to build from.
With regards a forward-thinking vision, we identified the brand and associated comms failed to utilise the VM arrow, or ‘signpost’, as shown within the core brand identity. We developed a timeline from this core graphic, helping the audience to navigate communications visually. Photos could now interact with the timeline arrow to create more dynamic layouts.
Illustration
To complement the bold, graphic styling, and to support the five main areas of desired change, we commissioned a series of illustrations.
The continuous line styling further explored the idea of continual development and progressive journey. Illustration reflected the volunteering community and activity, ensuring diversity and disability is appropriately represented.
WHAT WE DELIVERED
We continue to work with Volunteering Matters as they work on delivering this ambitious plan. To date we have completed:
L&F came highly recommended by fellow peers in the charitable sector – they didn’t disappoint. They were very clear in the direction we needed to take whilst working closely with our in-house team and brand guardians. What they delivered exceeded the brief and they delivered the project earlier that expected. Whilst we requested a single document, they were able to provide us with a toolkit of brand assets that really sets us up for the future.
Andrew Henry
Head of Brand & Communication, Volunteering Matters
Where next? Churchworks | Libraries as Cultural Hubs | Warm Welcome